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What should you look for when buying B2B SaaS tools?

Sara Cronsioe
May 19, 2020

SaaS keeps thriving! According to SaaS Global Market Report, the global market size was about $134B in 2018, and it’s expected to grow by 65% to $220B by 2022. How about you? Are you ready to switch to SaaS tools? 

What is a SaaS product?

Software as a Service (SaaS) is a software licensing and distribution model where the software is created, developed, hosted, maintained, and updated by a third-party provider/vendor on their own servers—in the cloud—and made available to organizations (i.e. B2B SaaS) or individuals (i.e. B2C SaaS) to be used over the internet. As the user, rather than having to install or download a copy of the application, you can access it from a web or mobile browser. SaaS products are licensed on a subscription basis, usually monthly or annually. And they are an alternative to the traditional on-premise software installations.

In the B2B world, it has become very common to use SaaS products for email marketing, sales management, customer relationship management (CRM), financial management, human resources management (HRM), billing, team collaboration, project management and, e-signature.

What are the key benefits of SaaS products?

  • Lower Costs: eliminates the upfront cost of licensing, brings down the fees for maintenance, and allows you to pay for only what you are using.

  • Quick Start: already installed and configured in the cloud, whereas traditional software can take weeks or even months to deploy.  
  • Easy Updates: removes workload and responsibility for dealing with hardware & software updates, and deploying upgrades.
  • Accessibility: available on a wide range of devices and from any location, users are able to access their data and work more efficiently.
  • Scalability: easily scaled up or down with minimal costs, you don’t have to buy another server or software to grow.
  • Low Financial Risk: no upfront costs, no license fee, no hardware investment, minimized need of IT personnel. Subscriptions can usually be halted anytime.
  • Compatibility: no version discrepancies between members of your workforce, users simply log in to the latest version of the software.
  • Zero Infrastructure: since the complexity of the underlying IT infrastructure is all handled by your vendor,  you don’t need to worry about it.
  • Data Integrity: no need to invest in a backup solution, ensures the integrity of your data by backing up your data periodically.
  • Availability: most vendors have geographically separate data centers, and guarantee %99.5 uptime. 
  • High Adoption Rate: easy to use and tend to have a smaller learning curve which means quicker adoption across your workforce.

Key factors to consider when selecting a SaaS vendor

  1. Support & Help:  How do they respond to support tickets? Can your users directly connect to their help desk? Do they have clear documentation?  "In what regions and languages do they offer support?

  2. Integrations: Do they have integrations with applications that you already use? How well documented is their API, if there is a need to build a custom integration?

  3. Viability: Does the company have enough experience and funding? Do they have strong references? Can they be acquired soon?

  4. Updates & Innovation: Can you keep using older versions if you need to? How fast are the update cycles? Do they embrace new technologies as they come available?

  5. Data Security:  Is data encrypted? Is there a bulletproof backup plan? Are they GDPR compliant?

  6. Service Level Agreement (SLA): Are there clear SLAs about service delivery, business terms, data assurance, and legal protection? Have you checked past performance?

  7. Exit Options: Can you export all your data in a standard format? Are there migration options available?

  8. Onboarding: Is there adequate end-user training and help during onboarding? Can you test the product with a small group of users? Is there a migration service?

  9. Pricing: Are there hidden charges? Are you spending money on features you don’t need? Are pricing plans/tiers and metrics clear?

  10. Flexibility: Can you easily change user permissions and access? Are they flexible in terms of software integration and long-term price protection?

  11. Environments: Does the product work properly on any browser and with older versions? Do they offer mobile apps and/or mobile browser support?

SaaS tools can dramatically change the way you work, and make your teams much more effecient, if you know how to choose the right ones. If you are curious to learn more about GetAccept and how our SaaS tool can improve your sales process, watch our Demo Video today.

Also read: SaaS a no-brainer for keeping your team on track: 6 must-have SaaS tools for 2020

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