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Artificial Intelligence (AI) is growing more rapidly each year with developments in the deep learning, machine learning, and neural network fields. These developments help contribute to chat automation, self-driving vehicles, image and speech recognition, and many others. How will business development be affected by a constant increase AI implementation? Business development consists mainly of two categories: Sales and Marketing. As automation continues to be adopted in the marketing and sales fields, is your sales job at risk?
Techjury compiled statistics on the implications of Artificial Intelligence reporting:
Statistics clearly show that companies will adopt AI into their business development, specifically the sales process. As artificial intelligence is a financially driven incentive, there is no reason to resist this growth. Therefore, sales teams will have to work smarter not harder.
Sales enablement is just a fancy word for software that helps salespeople do their job better and close more deals. Topo puts it perfectly, "Sales enablement is the process of providing the sales organisation with the information, content, and tools that help salespeople sell more effectively." You don't have to know anything about sales enablement to agree with the importance of selling more effectively. Leaders in sales enablement such as Salesforce and Hubspot have one thing in common: they design software that allows the sales team to leverage marketing data in order to sell more effectively. Businesses perform better when marketing and sales teams work together!
As artificial intelligence aides sales with data analytics and marketing automation, Salesforce has published the following:
According to a study made by Accenture, using AI in business development helped salespeople be more efficient which increased productivity by 40%. If sales teams continue to use marketing data to reduce the sales cycle and leverage more customer data, AI will increase sales and reduce sales cycles. At the heart of sales enablement services, artificial intelligent based CRM solutions are working for the sales team, not against them!
Sales teams need to use powerful and smart AI tools in order to become better salespeople. Artificial intelligence is not trying to take your sales job, it here to integrate into the the sales process so that your job becomes easier.
Artificial intelligence is clearly replacing jobs, improving sales performance, and yielding good ROIs. However, artificial intelligence is lacking in one area: human connection. Human connection in the sales process is incredibly important. Specifically, the seller-buyer relationship is predicated on empathy, understanding, and a strong personal feeling of connection. Remember, your sales job is not at risk if you can work smarter not harder. So here is your work moving forward:
Want more on sales growth? Watch How GetAccept 3x revenue in 12 months!