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Does your sales team fly blind when they send sales collateral to your precious customers? Tracking your emails and documents can significantly help you close more deals faster.
Whether it is marketing or sales content, it sounds cliché but content is still king today! As salespeople, after marketing hands off qualified leads, we typically start sending sales content as part of our sales outreach program, like articles, presentations, brochures, white papers, proposals, etc. anything that helps us close more deals, faster.
Since email is still our primary means of communication, when we talk about sharing sales content with our prospects, we typically mean sending either a link or a document as an old-fashioned email attachment. And once we hit the send button, the next thing we want to know is what happens with our email, and how our prospects get engaged with it. Did they open it? Did they click the link? Which part of the document did they like the most? Etc.
When you get real-time notifications on sales engagement, you can achieve two important things to close more deals:
Thanks to modern technology, there are several vendors out there providing email and document tracking services but what are the critical things you have to take into consideration when using these software?
With email and document tracking solutions, you can track several things on how your customers get engaged with your sales content:
Another important aspect is how well your tracking software integrates with your CRM. Many email and document tracking solutions are only integrated to your inbox (typically Gmail or Outlook). However, most salespeople don’t want to waste time switching back and forth between sales tools, and they want to be able both send and track their emails/documents directly from their CRM.
Email tracking is quite a primitive method for sales tracking. Although it helps you get notified when someone opens an email and clicks the links inside your email, it has several drawbacks:
Email and document tracking solutions are great tools to equip your salesforce with valuable insights on how your customers engage with your sales content, especially when used together. If you want to improve your sales performance, you better start tracking your emails and documents today. Watch how GetAccept can help you do that!