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Are you still relying on your sales reps' skills to increase the level of sales engagement you have with your customers? With modern solutions, there are multiple ways to achieve that systematically.
Sales engagement can be defined as the interactions that take place between a buyer and seller, and according to CIO.com, it’s more about the quality of your sales outreach rather than the quantity of it (i.e. how many people you are contacting). It focuses on helping sales professionals to communicate effectively with prospects and customers.
Having a robust, cloud-based CRM solution alone, hardly helps your sales team engage with your prospects. Because most CRMs are more like a data repository to store contact information and track sales activities against those contacts. And this is the circumstance that led to the emergence and rise of sales engagement platforms. According to Aragon Research, the market will reach the size of $5 billion until 2021.
A great sales engagement software compliments your CRM, and enables your sales reps in several ways to engage with customers with the right message, at the right time, at every stage of the buyer journey.
Every sales process includes one or more phone calls with the prospects. And instead of making outbound calls, encouraging your customers to call you can change the whole game. Several studies show that providing a click-to-call ability can double your call-to-conversion rate! Make sure your sales engagement platform makes it easy to implement and manage this functionality, not only on your website but also on your sales documents.
Sales technology is developing rapidly, and it’s the right time to consider strengthening your CRM with a sales engagement software that will equip your sales team with a set of tools that will improve the communication with your customers. Watch our demo video to get inspired!